Joseph Schlitz Brewing Company
Milwaukee, WI
Beers currently on tap
Description
| 1850 | 20 year old Joseph Schlitz immigrates to Milwaukee from Germany and is hired by August Krug to work as bookkeeper in Krug’s small tavern brewery. |
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| 1853 | The brewery produces 300 barrels of beer. |
| 1856 | August Krug dies and Schlitz takes over the brewery renaming it the Joseph Schlitz Brewing Company. |
| 1859 | The brewery now produces and sells about 2,000 barrels of beer. |
| 1870’s | After the Chicago Fire, Schlitz sends hundreds of barrels of beer to the city, earning it the reputation of “The beer that made Milwaukee famous”. |
| 1886 | The trademark “Belted Globe” is used on all of its bottle labels. |
| 1893 | The slogan “The Beer That Made Milwaukee Famous” is introduced at the Columbian Exposition in Chicago. |
| 1942 | Due to rationing for the war, canned beer is only offered to the military and only in Olive Drab cans. |
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| 1947 | Schlitz beer is now once again available to the general public. |
| 1950’s | In the years following World War II, Schlitz again becomes among the most popular beers in the world, selling 6.35 million barrels in 1952. |
| 1952 | Schlitz introduces the 7oz “Little Joe” bottle. |
| 1954 | Schlitz introduces the industry’s first 16oz flat top beer can. |
| 1956 | The 24oz “Tall Boy” is introduced by Schlitz. |
| 1960 | Schlitz introduces the first Aluminum “Soft Top’ can. |
| 1963 | Schlitz introduces the first “Pop Top” can. |
| 1960’s | Schlitz brings its renowned advertising savvy to television and introduces the now famous “Real Gusto” campaign. |
| 1970 | The company’s existing breweries can no longer keep up with demand. A 34-acre brewery with an annual production capacity of 4.4 million barrels is opened in Winston-Salem, NC. It is the largest brewery ever built. |
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| 1973 | The company sells 21.3 million barrels of beer. |
| 1982 | The Schlitz Brewing Company is acquired by Stroh’s. |
| 1999 | The Pabst Brewing Company acquires the rights to the Schlitz brand. |
| 2001 | Schlitz is now available only in cans. |
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| 2007 | The ‘Classic 60’s Formula’, the one that made Schlitz the most popular beer in the country in the 1950s and 1960s, is back. |
| 2008 | The ‘Classic 60’s Formula’ of Schlitz, in traditional brown glass bottles, returns to its birthplace, Milwaukee, Wisconsin. |
Contact information
Joseph Schlitz Brewing Company
P. O. Box 736
Milwaukee, WI 53201
Phone: 1-800-935-BEER
Email: info@schlitzbeer.com.
Website:
www.schlitzgusto.com