Modelo Especial is Grupo Modelo’s second most popular beer—and the most popular canned beer—as well as the third most popular imported brand in the US. It is a very different, pilsner beer, full of attitude and image.
In 2010 we changed its image. Essentially, we added the date of its creation, 1925, on the Modelo Especial label, we redesigned the legendary lions and we changed the style on the word “Especial”. The new image of Modelo Especial reflects the strength of the lion, a symbol of Grupo Modelo, and the pride behind its great quality. It also recognizes its 85 year history, and a tradition of great flavor and body.
Modelo Especial was the first brand produced by Grupo Modelo, in 1925, the year in which the company was founded.