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Messorem
Montréal, Quebec
Beers currently on tap
Citra +1: Nelson Sauvin
Description
Messorem is a project created on paper by Marc-André Filion, Sébastien Chaput and Vincent Ménard. Each having distinct professional strengths, which can be linked to the creation of a brewing company, a passion that has inhabited them for several years. For them, MessoremBracitorium was the bridge to join their hobby (microbrewery beer) and the everyday work between friends.
They met in the early 2000s through music.
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Sébastien is a guitarist for the technical metal band Ion Dissonance, they have toured tour after tour all over the world. With a little hindsight, the band was no longer motivated to be on the road full time, Sébastien decided to study at university in business management and finance. He has been rolling since then and he is our numbers magician.
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Vincent was a drummer for The Last Felony and had been brewing beer as an amateur for about ten years before going to school to study the field. He finally finished his courses and landed a one-month internship at Auval and Pit Caribou in Gaspésie, before becoming a brewer for 2 years at Les Trois Mousquetaires. Vincent is our liquidus magician.
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Marc-André Filion sang in Orphans in Coma, Here Comes The Hurricane and has been rapping for a while now with his group La Carabine. They are making a good impression on the Quebec scene having been nominated at the ADISQ in 2017 for best hip-hop album with ”Chasser ses Démons”. He also studied design/marketing before making his way in this field. He is the designer behind the Messorem brand image and by the same token, he is our color magician.
The three areas combined form a very good basis for starting a business. With these assets, the acolytes charged straight ahead.
“In 2015, we started meeting every Friday night with friends. We drank the best beers our cellars could hold. We spent our time discussing rare products, even non-existent here in Quebec, and those that we can find almost everywhere here at home. We wondered what we could do to satisfy our thirst for exceptional products like those from Other Half, Grimm, Hudson Valley, American Solera, without having to go through customs, run to launches and be limited to bringing back a small authorized quantity to the country. These products are not available in our beautiful province. For several months, we have been sharing our ideas together and working hard to create beers that live up to these microbreweries and beers that we, personally, would like to drink. Sincerely hoping that our customers will like the potions we are preparing at the moment.”
To bring our microbrewery to life, we definitely needed help and, above all, financial support. Marc-André’s father, Christian Biron, was impressed by our tenacity in setting up our dream project. By dint of seeing the evolution of our work and tasting the different beers made by Vincent, our brewer, Christian was more and more convinced that the 3 friends had a great project in their hands. He had to talk about it to his best friend François Gareau, a long-time sidekick, with whom he has been investing in real estate for a long time. He explained the “Messorem” project to him, told him of our seriousness and our intentions to see the brewery come to life. The two childhood friends finally decided to embark on the project following the discovery of the company’s future premises along the Lachine Canal at 2233 Pitt Street at the intersection of Saint-Patrick Street.
François Gareau has been a mathematics teacher at Collège Charles-Lemoyne, on the South Shore of Montreal, for over 25 years. He is a real estate and real estate-related work enthusiast, as well as a part-time karateka. He is mainly a good consumer of wine products, but he increasingly appreciates the beers he is offered here and there. He is our magician of “let’s take action” and negotiation.
Christian Biron has been a foreman of inventories and recovery of pharmaceutical products for the Jean Coutu group for about thirty years. Seeing retirement fast approaching, he sees Messorem Bracitorium as a way out of his routine and as a pleasant retirement project for the years to come. A very good beer drinker, he is pushing hard for Vincent to brew a Pilsner (to be continued). Christian is our magician of methodical operations and of “do you have other quotes?”